Your insurance broker should be one of the most valuable members of your Strategic Team.

Here’s why  -  he/she:

• Knows a lot about business in general and your industry that you don’t;
• Should know everything about your business and your problems;
• Can provide you with advice and resources over and above your insurance coverages;
• Has access to contacts who can help you with business related problems, risks and concerns;
• Can work with other consultants to provide a unified approach to your business issues;
• Should be like your family doctor  -  someone you can turn to when you need it.

It is critical to set up a unified team to deal with issues outside of your day to day business and it is important that your broker be an integral part of that team.